Times are changing. There’s more to social media marketing than posting on Facebook and Twitter a few times a day. If you want to build your brand, engage your prospects, and increase sales, it takes time and work. You need to stand out from a plethora of competitors, social media noise, and even compete with influencers, celebrities, and other big names. You need a brilliant social media strategy. Just take a look at the user base.
Active users, monthly
over 1 billion
54% of users research products through social media. So, a brand should have high-quality accounts on different social networks to take advantage of the users’ social media interests. In this case, potential customers can reach a brand on their favorite platform. Furthermore, excellent service through social media is also crucial. People expect companies to help them, and, if the assistance was excellent, they are happy to recommend the brand to others — 71% of users will recommend a company if they had a positive experience with a company on social media.
Although many social media platforms allow brands to sell their products without going to an external website or landing page, social media is still a great way to increase the traffic. For instance, 11% of all mobile website traffic originates from social media.
Faster and easier content
If you promote your business via content marketing, you can distribute your content more effectively with SMM. People always share useful, exciting, and entertaining information with their friends on social networks. It often moves beyond one network and its members and facilitating the growth of your target audience. SMM is a great way to inform your customers about special offers. Social networks help deliver information about sales or giveaway swiftly and cheaply, although the majority of users prefer to receive promotional messages by email. To meet their preference, give SendPulse a try and launch an email campaign.